So did an ever-increasing number of grown-ups. Noted Gaines in a 1960 Coronet interview, We just did what we liked to do, things that amused us, and we were sure kids would respond to it, too. From there, it was just a short step to satirizing life in general. Seeing the growing popularity of horror comics, Gaines came up with a twist, a comic book satirizing them. In 1947, Gaines had inherited the failing EC Comics. The brainchild of publisher William Gaines and editor Harvey Kurtzman, MAD began life as a comic book.
#ALFRED E NEUMAN PRINCE CHARLES TV#
The satire may sometimes be lame (a downer is when they take the braces off your teeth, and nobody notices), the targets, easy (politicians from both sides of the aisle, celebrities, movies, TV shows, advertisers), and the puns, almost always excruciating (in this issue we prey on Heaven Can Wait). But darn it, MAD was, and is, funny - funny in a ∻oy, the folks better not catch me reading this kind of way (even if, at this stage of the game, the folks probably also grew up addicted to MAD). Sixty-five years later, MAD continues to appeal to the untamed adolescent in all of us. As the debut issues cover proudly put it, MADs sole aim was humor in a jugular vein. MAD offered parodies of practically everything pop culture had to offer, whatever might provoke a smile (or simply provoke). A takeoff on the signature phrase of radios Suspense, it was a precursor of what was to come. With that tantalizing cover headline, the first issue of MAD magazine hit the newsstands in October, 1952. October 13, 2017Tales calculated to drive you.MAD! From Here To Insanity: MAD Magazine's 65th Birthday Smack Dab In The Middle: Design Trends Of The Mid-20th Century
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